New Technology - Movie made through Audience Reactions

Yes it's revolutionary but can see the technology ending up in the dirtier side of films! If you walk into a cinema, the air is musty and all the attendee's are concentrating male species linked up to sensors... leave, run and don't forget your popcorn! Hopefully an adaptation of MUOM is screening in the next room down;)
http://www.bbc.co.uk/news/technology-21429437