50 Shades Of Grey- Merchandising Opp?

How long before some discerning Male grooming Company leaps on the Hair colouring opportunity here?  Can you imagine the TV advert screening in front of the ASA particularly the prudes with prejudices,  anything against relating to real life.  I'm looking forward to it, enough of this nanny state, sex is healthy, sex is vital, why shield ourselves away from what actually brought us to life in the first place. The PH Balance had better be good on the Dye!